Overview
Performance marketing is the practice of paying for marketing efforts only when specific results are achieved. Unlike traditional brand advertising, every dollar spent in performance marketing is tied to a measurable outcome — a click, a lead, a sale, or a qualified opportunity. I build performance marketing systems that scale profitably.
My approach combines multi-channel paid media strategy with rigorous data analysis and continuous optimization. I manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and emerging platforms, ensuring each channel plays its optimal role in the customer acquisition journey. From awareness to conversion, every touchpoint is optimized for performance.
I've managed over $500,000 in ad spend across industries including e-commerce, SaaS, education, healthcare, and local services, consistently achieving ROAS targets and reducing customer acquisition costs through systematic testing and optimization.
Tools I Use
Key Benefits
Measurable ROI
Every campaign is tracked with precision. You'll know exactly how much you spent and what you earned in return.
Scalable Campaigns
Systems and processes designed to scale from $1,000 to $100,000+ monthly spend while maintaining efficiency.
Data-Driven Decisions
All optimizations are based on real data, statistical significance, and rigorous A/B testing — not gut feelings.
Cross-Channel Synergy
Integrated campaigns across multiple platforms that work together to move prospects through the funnel efficiently.
My Process
Step 1: Strategy
Develop comprehensive media strategy with channel selection, budget allocation, targeting parameters, and KPI targets.
Step 2: Setup
Implement tracking infrastructure, set up campaigns, create ad creatives, and configure conversion measurement.
Step 3: Optimization
Continuous bid management, audience refinement, creative testing, and landing page optimization to improve KPIs.
Step 4: Scale
Scale winning campaigns systematically while testing new channels, audiences, and creative approaches.
Step 5: Report
Transparent weekly and monthly reporting with actionable insights, trend analysis, and strategic recommendations.
Frequently Asked Questions
A good ROAS varies by industry and margin. For e-commerce, 4:1 is generally considered healthy, while 2:1 might be acceptable for high-margin products. For lead generation, it's better to focus on Cost Per Lead (CPL) rather than ROAS. I always align benchmarks with your specific business economics and margin structures.
I use a combination of UTMs, call tracking, CRM integration, and analytics platforms to build a multi-touch attribution model. While no attribution system is perfect, I focus on data-driven models that give proper credit to all touchpoints in the customer journey, avoiding over-reliance on last-click attribution.
Target CAC depends on customer lifetime value (LTV). A healthy ratio is 3:1 LTV to CAC. For example, if a customer generates $300 in profit over their lifetime, your target CAC should be around $100. I work with you to understand your unit economics and set CAC targets that ensure profitable growth.
Platform selection depends on your audience, product, and goals. I recommend starting with 1-2 platforms that align best with your target customer. For B2B, LinkedIn and Google Search are strong. For B2C, Meta and Google are typically best. I conduct a platform audit to determine the optimal channel mix for your specific business.
Ready to Scale with Performance Marketing?
Let's discuss how I can help you build a data-driven advertising system that delivers measurable ROI.
Contact Me Now