Overview
Data is everywhere, but actionable insights are rare. I specialize in building comprehensive analytics and reporting systems that transform raw marketing data into clear, decision-ready intelligence. My approach connects all your marketing channels, CRM, and sales data into unified dashboards that tell the complete story of your business performance.
I've implemented analytics systems for businesses ranging from early-stage startups to established enterprises, helping them move beyond vanity metrics to understand true marketing ROI. My reporting frameworks cover campaign performance, customer acquisition costs, lifetime value, attribution modeling, funnel analysis, and predictive forecasting.
What sets my analytics service apart is the focus on actionability. Every report I build answers specific business questions and drives concrete decisions. I don't just show you what happened — I explain why it happened and recommend what to do next. My dashboards are designed for different stakeholders, from detailed technical views for marketing teams to executive summaries for leadership.
Tools I Use
Key Benefits
Unified Data View
Combine data from all marketing channels, CRM, and sales into a single source of truth with custom dashboards that update in real time.
Accurate Attribution
Understand which channels and touchpoints truly drive conversions with multi-touch attribution models that reflect actual customer journeys.
Real-Time Monitoring
Track campaign performance, ROI, and key metrics in real time with automated alerts that notify you when performance deviates from targets.
Data-Driven Decisions
Replace gut-feel marketing with confident, data-backed decisions. Know exactly where to invest your budget for maximum return.
My Process
Step 1: Audit
Review current analytics setup, tracking implementations, data sources, and reporting to identify gaps, issues, and improvement opportunities.
Step 2: KPI Definition
Define the key performance indicators that truly matter for your business goals — not just vanity metrics, but actionable business drivers.
Step 3: Tracking Setup
Implement or fix tracking across all channels — GA4 events, conversion tracking, UTM parameters, CRM integration, and offline conversion import.
Step 4: Data Integration
Connect all data sources into a centralized reporting platform using APIs, connectors, and automated data pipelines for seamless updates.
Step 5: Dashboard Design
Build custom dashboards in Looker Studio or Power BI with intuitive visualizations, drill-down capabilities, and stakeholder-specific views.
Step 6: Attribution Modeling
Set up attribution models that accurately credit marketing touchpoints, from first-click to last-click and everything in between.
Step 7: Reporting & Iteration
Deliver regular performance reports with insights and recommendations. Continuously refine dashboards and tracking as your business evolves.
Related Projects
See analytics in action: View the Analytics Dashboard Project →
Frequently Asked Questions
GA4 is the next generation of Google Analytics, built on an event-based data model rather than the session-based model of Universal Analytics. GA4 offers cross-platform tracking, AI-powered insights, better privacy controls, and more flexible reporting. UA was sunset in July 2023, so migrating to GA4 is essential for continued data collection and analysis.
I provide automated real-time dashboards that are always up to date, plus scheduled reports based on your preference — weekly for active campaigns, monthly for overall performance reviews, and quarterly for strategic deep-dives. I also offer ad-hoc analysis and reporting for special projects, campaigns, or investor presentations as needed.
Yes, analytics troubleshooting is one of my most common services. I audit your current tracking setup across GA4, Tag Manager, advertising platforms, and CRM to identify issues like duplicate events, missing conversions, broken goals, incorrect attribution, and data discrepancies. I then implement fixes and test thoroughly to ensure accurate data collection.
Multi-touch attribution tracks every marketing touchpoint a customer interacts with before converting, rather than giving all credit to the last click. You need it if you have multiple marketing channels and a complex sales cycle. It helps you understand the true value of top-of-funnel channels like content and social media that assist conversions but rarely get the last click credit.
Ready to Make Data-Driven Decisions?
Let's build an analytics system that gives you clear, actionable insights into your marketing performance.
Contact Me Now